A Senior Marketing Executive who:
- is passionate about marketing, branding, social media and up-to-date with new trends in the market.
- is good in planning, managing and monitoring overall marketing, communications, branding and promotion activities.
- loves brand image building and monitoring consistency and compliance of corporate image and branding in line with franchisor's requirements.
- is passionate in driving sales of outlets through effective marketing strategy development.
- loves Korean food, K-Pop, K-Culture!
What you will do include but not limited to:
-Advertising & Promotions execution – plan and execute marketing, advertising & promotion programmes with the budget given.
-Social Media management – oversee & manage the brand’s social media content and work closely with Operations leadership team to resolve customers feedback on daily basis (rotation basis for weekends).
-Manage Networking – establish and maintain cooperative relationships with KOLs, celebrities and media representatives.
-Partnership / Collaboration – work closely with partners for joint promotion or collaboration.
-Customer Relationship Management (CRM) – manage KyoChingu Loyalty CRM program to drive customers loyalty and brand growth.
-Weekly & monthly report compilation – compile and update customers feedback and sales & promotions campaign performance.
-Sponsorship / voucher purchase – attend to sponsorship & voucher purchase enquiries and arrange the necessary.